Duke Manufacturing – Tradeshow Exhibit
Obata helped refresh Duke Manufacturing’s brand presence for one of the largest events in the food service industry. By revamping their tradeshow exhibit, Duke was able to make better use of space, showcase key pieces of equipment, and enhance the overall experience within their booth. Obata provided guidance on messaging and produced displays that captured attention and conveyed the Duke story to potential customers. With clear message hierarchy, fresh imagery and a bright new color palette, Duke was able to stand out from the crowd and draw more people to their booth.