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Emerson – Perfect Execution Branding

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Emerson – Perfect Execution Branding

Brand Development

Emerson – Perfect Execution Branding

Obata helped Emerson develop a meaningful and recognizable internal brand called Perfect Execution. This initiative was aimed at employees and focused on putting the customer first. The logomark symbolizes the four critical steps in the process toward perfect execution: understand, design, plan, and execute. Obata also produced a PowerPoint template and video to educate employees on this important initiative.