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ESCO – Responsive Website

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Case Study

CMS & RESPONSIVE DESIGN

ESCO Technologies: Reinventing the company’s website

IncentiLock – Branding
December 1, 2016
Fortune Brands – 2016 Annual Report
August 1, 2017

ESCO – Responsive Website

Obata helped ESCO Technologies reinvent their website as a responsive, comprehensive, yet simple presentation of the company.

About the Client

ESCO Technologies is a global provider of highly engineered products and solutions to diverse and growing end-markets that include the aerospace, space, healthcare, wireless, consumer electronics, and electric utility industries.

Goals

  • Provide a responsive design solutions so viewers can immediately access company information from a wider variety of devices
  • Select a cost-effective Content Management System and hosting solution
  • Incorporate NASDAQ financial content

Strategy

  • Collaboratively identify content gaps, simplify site architecture and transform the content structure to improve user experience
  • Wireframe and prototype proposed site navigation, UI elements and key pages of the site
  • Design a clean visual presentation of the company’s business model and portfolio
  • Customize WordPress CMS solution, and populate content to maximize site implementation and deployment efficiency
  • Provide NASDAQ detailed templates for the Investor Center to streamline content integration
  • Train and support the company with content editing capabilities, documentation, and a digital style guide

Approach

  • Key improvements to the website include a sleek, modern design featuring product and end-consumer photos, simple navigation structure, and better user experience across all devices
  • The new design includes a comprehensive Investor Center
  • The Company Portfolio section highlights each of the company’s four business segments