Obata repositioned McGraw-Hill Education’s RadReviewEasy® online prep tool through an updated logo, author video, and a responsive web design to improve the user experience.
About the Client
RadReview™ is a product under the McGraw-Hill Education™ umbrella. McGraw-Hill Education is a learning science company and one of the “big three” educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education.
Visit WebsiteGoals
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Design a new website for RadReviewEasy to clearly communicate it’s purpose and value to customers.
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Improve user experience by streamlining navigation to updated and more robust content.
- Modernize the logotype.
- Increase the credibility of the RadReview product.
Strategy
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Perform an audit of the existing site‘s structure, layout, and image assets.
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Develop clear messaging on the value and relevance the product offers its customers.
- Build a custom and contemporary design solution.
Approach
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Design a branding and website solution reinforcing RadReview’s relevance and value to customers.
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Produce a video of the product’s author to capture its key benefits and increase its viability.
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Use HTML5 and CSS animation to highlight the product and enhance the user experience.
Results
Obata played a key role in successfully relaunching RadReview. Below are the results from the 3-month period after launch compared to the 3-months prior:
- Unique Paid Users: 34% Increase
- Paid Subscriptions: 70% Increase
- Unique Free Users: 115% Increase
- Free Subscriptions: 115% Increase
- Institutional Subscriptions: 150% Increase
