Obata repositioned McGraw-Hill Education’s RadReviewEasy® online prep tool through an updated logo, author video, and a responsive web design to improve the user experience.
About the Client
RadReview™ is a product under the McGraw-Hill Education™ umbrella. McGraw-Hill Education is a learning science company and one of the “big three” educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education.
Design a new website for RadReviewEasy to clearly communicate it’s purpose and value to customers.
Improve user experience by streamlining navigation to updated and more robust content.
- Modernize the logotype.
- Increase the credibility of the RadReview product.
Perform an audit of the existing site‘s structure, layout, and image assets.
Develop clear messaging on the value and relevance the product offers its customers.
- Build a custom and contemporary design solution.
Design a branding and website solution reinforcing RadReview’s relevance and value to customers.
Produce a video of the product’s author to capture its key benefits and increase its viability.
Use HTML5 and CSS animation to highlight the product and enhance the user experience.
Obata played a key role in successfully relaunching RadReview. Below are the results from the 3-month period after launch compared to the 3-months prior:
- Unique Paid Users: 34% Increase
- Paid Subscriptions: 70% Increase
- Unique Free Users: 115% Increase
- Free Subscriptions: 115% Increase
- Institutional Subscriptions: 150% Increase