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McGraw-Hill – RadReview Website

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Case Study

Microsite Design & Development

McGraw-Hill Education: Refine the RadReview website to better communicate its value to students and educators

Peabody – 2017 Annual Report
May 16, 2018
Emerson – 2017 Annual Report
August 22, 2018

McGraw-Hill – RadReview Website

Obata repositioned McGraw-Hill Education’s RadReviewEasy® online prep tool through an updated logo, author video, and a responsive web design to improve the user experience.

About the Client

RadReview™ is a product under the McGraw-Hill Education™ umbrella. McGraw-Hill Education is a learning science company and one of the “big three” educational publishers that provides customized educational content, software, and services for pre-K through postgraduate education.

Goals

  • Design a new website for RadReviewEasy to clearly communicate it’s purpose and value to customers.

  • Improve user experience by streamlining navigation to updated and more robust content.

  • Modernize the logotype.
  • Increase the credibility of the RadReview product.

Strategy

  • Perform an audit of the existing site‘s structure, layout, and image assets.

  • Develop clear messaging on the value and relevance the product offers its customers.

  • Build a custom and contemporary design solution.

Approach

  • Design a branding and website solution reinforcing RadReview’s relevance and value to customers.

  • Produce a video of the product’s author to capture its key benefits and increase its viability.

  • Use HTML5 and CSS animation to highlight the product and enhance the user experience.

Results

Obata played a key role in successfully relaunching RadReview. Below are the results from the 3-month period after launch compared to the 3-months prior:

  • Unique Paid Users: 34% Increase
  • Paid Subscriptions: 70% Increase
  • Unique Free Users: 115% Increase
  • Free Subscriptions: 115% Increase
  • Institutional Subscriptions: 150% Increase