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RGAx – Brand Rollout

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Case Study

Brand Development

RGAx: Bringing Life to the Life Insurance Industry

Prairie State Generating Company – 2015 Year In Review
August 15, 2016
Obata – Packaging Design Portfolio
September 14, 2016

RGAx – Brand Rollout

Obata helped RGAx articulate their brand personality, visualize that personality within a new website, and extend their brand through the creation of various marketing assets.

About the Client

RGAx is the innovation accelerator of Reinsurance Group of America, Incorporated (RGA), with a focus on building and accelerating transformational businesses in the life insurance industry.


Position and bring to life RGAx’s innovation, purpose and value proposition.


  • Reinforce audience perception of the brand by developing and deploying a website centered on innovation, industry information, and team values with an emotional appeal.
  • Design a visual look and feel that was unique and extendable to a variety of communication materials.
  • Create a system of branded assets to maintain the newly developed visual voice.