Obata helped RGAx articulate their brand personality, visualize that personality within a new website, and extend their brand through the creation of various marketing assets.
About the Client
RGAx is the innovation accelerator of Reinsurance Group of America, Incorporated (RGA), with a focus on building and accelerating transformational businesses in the life insurance industry.
Position and bring to life RGAx’s innovation, purpose and value proposition.
- Reinforce audience perception of the brand by developing and deploying a website centered on innovation, industry information, and team values with an emotional appeal.
- Design a visual look and feel that was unique and extendable to a variety of communication materials.
- Create a system of branded assets to maintain the newly developed visual voice.