Seafab Metals Company — Identity
Seafab Metals Company fabricates lead and lead alloy products. The old identity lacked legibility, reproducibility and scalability. Additionally the logo used the company’s business acronym while most audiences referred to the company by its DBA, “Seafab”. The new logotype focuses on the name Seafab while symbolizing metal extrusion and molds through the negative space of customized letterforms. The use of all caps and san-serif typeface for the company name provides a strong, stable and distinct impression for the company. Final deliverables included print and digital reproduction files, stationary templates and photo library.