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Seafab Metals Company Identity

The Doe Run Company – 2016 Sustainability Report Microsite
August 21, 2017
Fortune Brands – 2017 Annual Report
May 16, 2018

Seafab Metals Company Identity

Brand Refresh

Seafab Metals Company — Identity

Seafab Metals Company fabricates lead and lead alloy products. The old identity lacked legibility, reproducibility and scalability. Additionally the logo used the company’s business acronym while most audiences referred to the company by its DBA, “Seafab”. The new logotype focuses on the name Seafab ​while symbolizing​ metal extrusion and molds​ through the negative space ​of customized letterforms​. The use of all caps and san-serif typeface for the company name provides a strong, stable and distinct impression for the company. Final deliverables included print and digital reproduction files, stationary templates and photo library.