Engage Employees with Effective Communication
By: Adam Franke
Proven Communication Tactics to Update and Inform Employees
Employees are an invaluable asset to any company, and strong employee communication is more critical now than ever before. During times of crisis or uncertainty, it’s important that employees stay informed and up-to-date. A company or organization’s response to difficult challenges can have a significant impact on its reputation within its workforce.
Over the years, Obata has helped clients navigate through challenging periods with consistent, transparent, and ongoing employee and stakeholder communications. When it comes to large, diverse employee populations, an omni-channel approach is critical. Here are a few of the ways we’ve helped our clients stay connected with their global workforce:
Consistent and periodic video updates are a great way to keep employees engaged and updated on company news and information. Whether it’s from the company’s CEO or a member of the management team, video offers an opportunity for employees to hear a timely message firsthand.
We understand that email communication with employees can be challenging, especially on a regional, national or even global scale. The right template, messaging, timing, and cadence must all be carefully considered. And of course, emails coming from the right person with the right subject line can be the difference between an email being opened or ignored.
Company Newsletters / Publications
Newsletters remain a great tool for employee information sharing. They can help reinforce a company’s brand as a printed publication, PDF, intranet/microsite, or email newsletter. According to Hppy, approximately 60% of employees that receive company email newsletters will take the time to open and review it.
Corporate reports are a great way to organize and present important company information, data, strategies, and recent updates to employees and other stakeholders on a regular basis. Obata has over 60 years of experience in corporate reporting, including: annual reports, ESG reports, community reports, proxy statements, sustainability reports, and more. See examples and learn more about the value and effectiveness of smart reporting.