What happens when your message gets hijacked?
By: Chris Haller
Communicating effectively at a distance.
At its core, our business is figuring out how to effectively communicate at a distance. It’s easy to tell one person about your company. You can even gather a couple dozen people together in a meeting to promote your company. But how do you communicate your message to 1,000 people…or a million? And what if there are thousands of other people screaming out competing messages?
That’s what we meant when we started using the words “Challenging the Chaos” on our website… that we know how to craft a message that cuts through the clutter of an overheated marketplace. But by March 2020, the world was a different place. And “Challenging the Chaos” had taken on a different and unintended meaning. The chaos was coronavirus…quarantine orders, social distancing, closed businesses and working from home.
But by March 2020, the world was a different place. And “Challenging the Chaos” had taken on a different and unintended meaning.
Today we see our clients finding ways to help. Healthcare networks are on the front lines of emergency care. Industrial manufacturers are prioritizing components for medical equipment. Transportation companies are finding ways to keep moving critical supplies. In very real ways, they are “Challenging the Chaos”.
Our messaging was able to make the transition to the new reality, but what do you do if your message no longer fits the current environment? Some campaigns that were on-target only a few months ago no longer feel appropriate. We can work with clients to evaluate, adjust and reinvent their communication in ways that are direct and honest. Your company is adjusting to unprecedented change, and finding ways to remain relevant and add value. Let us help you get the word out.
Contact us for assistance creating and delivering the right message during this difficult time. We’re here to help.