OBATA Adds Marketing and Branding Veteran to Their Leadership Team

News / October 20, 2021

By Paul Gassett

Paul Gassett, marketing and branding veteran

ST. LOUIS, MO – (10/20/21) OBATA, a creative agency with more than 70 years of serving clients throughout the United States and around the world, recently added Paul Gassett, MBA, as vice president.

Gassett, an experienced marketing professional who has worked in both client-side roles as well as agency and consulting positions throughout his career, brings over 30 years of business-to-business and consumer marketing expertise to OBATA.

Gassett is a St. Louis native who has served in marketing roles in cities across the U.S. including Boston and San Francisco as well in Europe and Asia. He provides an extensive background in industries ranging from software, life sciences, healthcare, technology, manufacturing and logistics, to financial services, consumer packaged goods, retail, and franchise operations.

“Our focus on offering a unique and customized set of expertise to each and every client has positioned us as highly valuable partners in their success,” commented Richard Murphy, president at OBATA.

“With Paul, we enhance our ability to positively impact those we serve, whether that means moving the needle in sales or planning a digital marketing strategy or bridging the gap between sales and internal communications teams.”

Richard Murphy, President at OBATA

“As someone who grew up in the St. Louis area, I am eager to be part of an organization that has been shaping the marketing landscape here and around the world with their work for multi-national enterprises and businesses of all sizes,” Gassett stated. “I look forward to offering clients the deep and expansive range of services provided by the OBATA team.”

Gassett is a graduate of the University of Missouri School of Journalism with a Master of Business Administration degree from Washington University in St. Louis. He may be reached at paul.gassett@obata.com.


OBATA is a corporate, sustainability, branding, digital communications and design agency focused on simplifying the complex by helping clients challenge the chaos of today’s communications environment. Founded in 1948, OBATA is the longest consecutively-running creative services firm in St. Louis, Missouri.

OBATA serves large and small companies in healthcare, technology, industrial, energy, finance, agriculture, utilities, and more. For more information, visit www.obata.com.