ONE Emerson: Award‑Winning Print & Online Annual Report
Photography & Video, Corporate Reporting, Website Design
OBATA creates an award-winning annual report for both print and online versions of this global technology company
CLIENT
Emerson
PROJECT
2017 Annual Report
SERVICES
- Reporting Discovery
- Report Design
- Interactive PDF
- Infographics Design
- Website Design & Development
- Print Supervision
- Photography
- Video Production
Situation
In 2017, Emerson set a course to concentrate on the most complex and important challenges facing the world in their key markets. This annual report highlights the value of Emerson employees through their passion for success in solving some of these complex challenges.
Emerson is a Fortune 500 global manufacturing and technology company providing solutions for a wide range of industrial and residential markets. For over 60 years, Emerson has chosen OBATA to produce the company’s annual report and various marketing and corporate communications materials.
STRATEGY
Concentrate on the most critical and complex challenges facing the world in the automation and commercial and residential markets and highlight Emerson’s solutions and approach for addressing these challenges.
APPROACH
- Coordinated six video and photo shoots at Emerson facilities in China and the U.S. to create video vignettes of program leaders and their teams.
- Developed an innovative online report experience to tell the Emerson story through text, animation, and video content.
- Produced a traditional print and PDF version of the report for distribution to key company stakeholders.
RECOGNITION: 2017 LACP VISION AWARDS
The report received recognition from the League of American Communications Professionals (LACP). Both print and digital formats received Gold and Silver Vision Awards and ranked in the Top 60 Reports in the United States and Americas Region. The annual report was recognized as:
