Revamping a Company’s Mission, Vision and Values Statements
Branding & Identity Design
EHM hired OBATA, a strategic communications agency, to revamp the company’s Mission, Vision, and Values (MVV) statements.
CLIENT
Emerson Hermetic Motor
PROJECT
Mission, Vision and Values Statements
SERVICES
- MVV Communication
- MVV Messaging Statements
- MVV Branding
- Interactive PDF
- MVV Display
Situation
EHM’s existing mission, vision, and values statements no longer reflected its evolving business strategy. The language felt dated and disconnected from employee communications, creating a gap between strategic intent and daily culture.
The company turned to OBATA for a branding mission vision values initiative designed to realign messaging with its business goals and strengthen internal engagement.
Strategy
OBATA reframed the MVV process as a brand and culture alignment exercise — one that would produce clear, authentic, and actionable statements. The objective was to create messaging that employees could rally around while reinforcing EHM’s competitive positioning.
Approach
Listen
To ensure the new statements reflected the organization’s authentic voice, OBATA engaged the entire leadership team. Because gathering everyone in one session was not feasible, OBATA distributed a survey to capture broad input.
Each leader submitted three to five adjectives or phrases describing EHM’s culture and purpose. The responses revealed patterns and recurring themes that became keywords guiding the new mission, vision, and values statements.
OBATA synthesized this input into concise, employee-focused messaging that aligned with EHM’s strategic direction.
Articulate
OBATA then demonstrated how leadership input directly shaped the final messages. To promote transparency and excitement, an interactive PDF was created to unveil the new statements.
Each statement appeared on its own slide, with bolded and underlined phrases that revealed original leadership input through clickable thought bubbles. This format provided a clear connection between the team’s words and the final language — reinforcing authenticity and ownership.
Final Statements:
Mission:
Our mission is to provide market leadership through innovative solutions that exceed our customers’ expectations, resulting in maximum value for our stakeholders.
Vision:
Our vision is to collaboratively develop new-to-the-world solutions by driving technology advancement, as a high-value partner.
Values:
As a team, we pursue Perfect Execution with integrity and passion, while remaining vigilant of our ethical responsibilities to employees and community.
Extend
To embed the new MVV in company culture, OBATA designed branded materials for leadership and employees:
- Digital employee communications: The interactive PDF was distributed company-wide to reinforce the new language.
- Keepsakes: Custom aluminum plaques were created for each leadership team member.
- Displays: A brushed aluminum standoff installation was mounted in the boardroom to visually anchor the company’s identity and purpose.
These tools supported both employee engagement communications and digital employee communications, ensuring the MVV principles became a visible, lasting part of EHM’s culture.
Impact
The revitalized MVV statements gave EHM a unified voice aligned with its strategy and values. Employees saw their own input reflected in the final messaging, deepening engagement and shared ownership. The combination of digital tools and physical displays ensured that the company’s purpose remained both visible and actionable.
Why It Matters
By reframing the MVV initiative as vision mission values development, OBATA helped EHM strengthen its internal brand, align leadership and employees, and differentiate from competitors through a shared sense of purpose.
Explore What’s Possible
Ready to strengthen your organization’s purpose and employee engagement?
Explore how OBATA’s Branding & Identity Design services help companies align messaging, culture, and strategy.