OBATA Collaborates with ESCO Technologies to Reimagine its Proxy Statement
CLIENT
ESCO Technologies
PROJECT
2023 Proxy Statement
SERVICES
- Proxy Design
- Interactive PDF
- Infographics Design
- Investor Communications
OBATA recently designed the 2023 Proxy Statement for ESCO Technologies (ESCO), a producer of highly-engineered products and solutions. The proxy statement is becoming an important tool that explains how proposed initiatives help a company’s strategy and value creation.
Top companies are improving their reporting strategies by shifting from simple disclosures to engaging shareholder communication. We strive to create innovative design solutions that enhance and add value to your shareholder communications. Our goal is to make detailed information more accessible and understandable for your audience.
ESCO Transitions From Compliance To Communications-Focused Document
Several factors prompted ESCO’s reporting team to transition from a simplified document to a more shareholder-friendly, visually inviting and compelling communications document.
ESCO compared its Proxy design to other companies and determined there was room to enhance the report. Then they studied current Proxy design trends, like adding infographics, and found their design wasn’t engaging enough for shareholders.
ESCO’s reporting team collaborated with OBATA to develop a document that is visually appealing, engaging, and easier for shareholders to comprehend. The partnership aimed to enhance the document’s visual appeal, make it more engaging for shareholders and ensure better understanding among shareholders.
The goals of ESCO Technologies for its proxy statement were to have an enhanced design, mirror its annual report, and achieve brand alignment. Our design team helped amplify their company story and what sets the company apart. Our goal was to maximize understanding, and engagement, with a solution that aligned with their brand.
Developing an Enhanced Proxy Statement to Drive Shareholder Engagement
By collaborating with OBATA, ESCO Technologies was able to add value to its shareholder communication in several ways:
Alignment with brand and business
OBATA helped create the company’s proxy statement and annual report that align with ESCO Technologies’ brand and business. This ensures consistency in messaging and visual identity, reinforcing the company’s image and values.
Smart use of design elements
OBATA utilized fonts, colors, charts, and graphics strategically to enhance clarity and engagement. These design elements make the information more visually appealing and easier to understand for shareholders.
Highlighting key information
OBATA’s design approach focused on highlighting key information in the proxy statement. This helps shareholders quickly identify and grasp the most important details, improving their overall comprehension.
Improved readability
Through their design expertise, OBATA enhanced the readability of the shareholder document. This included using appropriate typography, layout, and formatting techniques to make the content more accessible and reader-friendly.
Our design team created levels of typography hierarchy. Three major sections make up a visual hierarchy of text. These are the headlines, subheadings, and body text which make the design more visually appealing and easier to navigate. This allows readers to scan quickly for relevant information.
Reinforcement of brand identity
OBATA ensured that the design of the proxy statement and the annual report reflected ESCO Technologies’ brand identity. This consistency strengthens the company’s brand recognition and helps shareholders connect with the company on a deeper level.
Single-source efficiency
OBATA’s collaboration extended beyond proxy statement design. Our team also designed and produced other investor communications such as the annual report, investor presentation, ESG report, and website. This single-source approach streamlines the design and production process and ensures brand consistency across all investor communication channels.
Overall, OBATA’s expertise in design and communication strategy added value to ESCO Technologies’ shareholder communication by creating visually appealing, informative, and brand-aligned proxy statement and annual report.
Intelligently-designed Shareholder Materials from a Leading Corporate Reporting Design Firm
OBATA has been working with public companies for over 75 years to create shareholder materials that are both valuable and intelligently designed. We specialize in developing design solutions that effectively communicate important information to key audiences.
Our approach involves brand strategy, strategic messaging, and organizing crucial content in a collaborative and client-focused manner. Our aim is to produce engaging printed and digital communications that enhance shareholder engagement by improving understanding and readability.
OBATA takes the lead in the creation of:
- Enhanced Proxy Statements
- Annual Reports
- ESG and Sustainability Reports
- Investor Presentations
- Digital Shareholders Communications