OBATA partnered with Fortune Brands to co‑develop themes and deliver a multi‑year series of award‑winning corporate communications that showcase the power of corporate reporting storytelling to reinforce long‑term value — all while aligning seamlessly with the company’s corporate brand.
CLIENT
Fortune Brands
PROJECT
Annual Reports
SERVICES
- Theme development
- Reporting discovery
- Report design
- Interactive PDF
- Infographics design
- Print supervision
Situation
For Fortune Brands, “Maximizing Long‑Term Value” is more than a shareholder message — it’s a guiding principle. Each annual report needed to reinforce this mantra while keeping the story fresh, credible, and engaging.
OBATA collaborated closely with Fortune Brands on theme development and brand alignment, ensuring each year’s report carried forward the long‑term value message while reflecting the company’s established identity. Through creative brand storytelling, bold product photography, and compelling data visualization, we helped shape a narrative that strengthened the company’s investor engagement strategy.
2015 Annual Report
Maximizing Long‑Term Value: Not Just a Focus — The Focus
The first report established the foundation: a clear structure, attractive design, and strong visualization of performance data. By co‑developing the theme, OBATA set the tone for multi‑year reporting consistency that investors could follow with confidence.
Recognition
- Most Engaging Report Worldwide
- Platinum Winner, LACP Vision Awards
- Top 100 Annual Reports Worldwide (#13)
2016 Annual Report
Maximizing Long‑Term Value: It’s What We Do
In 2016, OBATA and Fortune Brands advanced the theme with the declaration “It’s What We Do.” A striking full‑page product photo of a faucet valve symbolized innovation and growth, while highlighting a recent acquisition.
Recognition
- Top 50 Annual Reports Worldwide (#12)
- Platinum Award Winner, LACP Vision Awards
2017 Annual Report
Maximizing Long‑Term Value: A Growth Story
The third installment emphasized Fortune Brands’ growth trajectory. OBATA’s collaboration on theme development ensured continuity while evolving the story. Simple messaging, elegant product photography, and clear performance metrics combined to tell a powerful growth story.
Results
Creative leadership:
OBATA demonstrated how corporate reporting storytelling, theme development, and brand alignment can transcend compliance to become strategic brand storytelling.
Consistency across years:
Each report built on the last, reinforcing the company’s investor engagement strategy.
Award‑winning design:
Every report earned recognition from the LACP Vision Awards, underscoring OBATA’s leadership in award‑winning corporate communications.
How We Help You
For more than 75 years, OBATA has helped companies communicate their investment story and brand with clarity and impact. Our expertise in corporate reporting storytelling helps engage stakeholders, build trust and boost shareholder confidence.
Explore our Annual Report & Proxy Design services to see how we can help you maximize long‑term value.
Transform your corporate reporting into strategic storytelling. Book a complimentary consultation. →
Beyond annual reporting, OBATA also partnered with Fortune Brands on their ESG report, reinforcing our expertise in sustainability communications and integrated reporting. This work highlights how we help companies strengthen both financial and nonfinancial disclosures, aligning with stakeholder expectations and long‑term value creation.