Petrochemical Leader Publishes Its Sustainability Report Online

Our Writing Team Brings Guidance and Perspective

Creating a sustainability report can be challenging, especially when it comes to writing the text. Individuals within a company may lack the necessary time and perspective. OBATA can help by providing copywriting services to pull together a cohesive narrative for the report.

• For example, OBATA helped CPChem by consolidating information from internal subject matter experts (SMEs) within the company and developing copy to be used throughout the report.

• CPChem also received assistance from OBATA writers in developing sustainability themes that aligned with the company’s environmental, social, and governance strategy. The 2022 report’s theme — “Positioned to Perform” — succinctly conveys the company’s sustainability strategy.

Our Design Process Aids In Achieving Client Consensus

OBATA’s core competency has always been rooted in exceptional design that communicates clearly, efficiently, and effectively. Our corporate reporting expertise gives our clients a clear advantage in creating sustainability or ESG reports that truly stand out.

• OBATA provided CPChem with design concepts that aligned with the company’s brand standards and guidelines.

• Several cover designs and interior page layouts were examined, each corresponding to its specific cover. The presentation showcased different page designs and grids, including divider pages, text pages, charts, graphs and navigation formats.

• These options helped CPChem’s sustainability team reach an agreement on how to organize and prioritize the content.

OBATA’s design team used input gathered from the initial presentation to refine and expand the chosen concept once the written content was completed.

• The sustainability report design included a summary of 2022 sustainability highlights as well as several visually-compelling infographics.

• The design of the report showcased community involvement stories, and employee resource groups, and presented data through callouts, tables and charts.

• The report, spanning 101 pages, contains tables on social, environmental, and financial performance. A complete Global Reporting Initiative (GRI) index is provided in the appendix.

Our Microsite Design Provides a Dynamic, Focused Experience for Visitors

To showcase their progress in 2022, OBATA created a responsive microsite featuring all the data, case studies and highlights of their interactive PDF report in a dynamic format. Using a microsite in a company’s communication strategy allows individuals to interact with the report information online, including on mobile devices.

• The website design and development of the report began after a design consensus was reached on the PDF.

• OBATA researched domains for the microsite URL, assisted with website hosting, configuration and launch.

• Our development team implemented a content management system that both CPChem and our team were familiar with.

• Our design team created animated and dynamically generated data visualizations to enhance the visitor experience and engagement with the information-rich report.

• Our web team populated the content for the website after the completion of the PDF report, resulting in easier change management for the microsite report.

The benefits of the website’s CMS were two-fold:

• The CMS allows CPChem to modify content to the site as needed after it was launched.

• CPChem’s sustainability team now has increased flexibility to update data throughout the year, ensuring that they always have current information to to share with stakeholders that positively impact the environment and the company’s bottom line.

The Advantages of Sustainability Reporting Online

At OBATA, we are often asked about how to communicate progress in sustainability reports. It’s essential to provide multiple channels for people to engage with your organization and stay updated on your sustainability objectives.

Sharing your sustainability report through an interactive PDF is essential, but why limit your audience?

• Presenting your company’s progress and goals on a webpage or microsite can have a greater impact and reach a wider audience.

• A website enhances transparency and makes report content more searchable through SEO.

• Animated and dynamic data visualizations provide a more engaging experience than static PDFs.

• A CMS component can be of added value and allow your team to make updates after the report has been published.

• Social media is also an effective way to stay connected with and reach your audience.

At OBATA, we take pride in our corporate reporting capabilities, which extend beyond sustainability reporting. Our expertise also includes annual reporting, proxy design and investor communications. We know it’s important to communicate a company’s values and achievements to stakeholders. We’re dedicated to helping our clients reach their reporting goals.

To find out how OBATA can help your company communicate its ESG initiatives and sustainability efforts, click the link below. We look forward to collaborating with you and helping you position your company as a leader in sustainability.