Website Design & Development

OBATA is an accomplished website design agency located in St. Louis. We offer website design and development services. We help you achieve your digital marketing goals with exceptional strategy and creative solutions.

A website is essential to convey your company’s first impression. It is a marketing and communication tool that will help your business grow. Whether creating your first website or redesigning an existing site, a website is central to your brand’s digital presence.

Experienced Website Designers

We have nearly three decades of experience in designing custom websites and business apps.

Our leadership team is certified in digital marketing by the Digital Marketing Institute and American Marketing Association.

We analyze paid and nonpaid searches using the latest tools and practices. We can also gain digital intelligence on competitor positioning, and optimize keyword rankings and backlinks.

We use these insights to build and/or optimize your website solution while remaining attentive to where a customer is in the buyer journey.

The focus is on improving a customer’s engagement with your brand, creating a better experience, and encouraging return visits.

These strategies deliver more qualified leads and increased sales and ultimately, an improved return on investment (ROI) for your company.

Ascension Ventures website redesign example
sustainability microsite example

Website Capabilities

OBATA focuses on the five key components of effective website design and development: research, strategy, content, design, and optimization.

Our Website Capabilities Include:

  • Apps
  • Microsites
  • Websites
  • Custom Web Development
  • Content Management Systems
    • WordPress
    • Kentico Partner
    • Drupal

Website Discovery & Research Services

OBATA applies relevant formal and informal discovery methods to gain insight into your business and competitors. Discovery sessions are conducted to gather and understand the purpose behind your digital goals.

Research is conducted to provide insights and outline the best opportunities to improve your website’s UX design, rankings, conversions and performance.



Through workshops we gain understanding of your goals, purpose and competitors. Our workshops help build consensus and arrive at decisions. The structure of these workshops can vary depending on website goals.

Technology Discovery 

We help you consider the following key questions:

  • Do you have a live website that you’re looking to migrate to a better hosting provider?
  • Are you planning out a new hosting environment?
  • Need help optimizing your current environment?
  • Simply not sure if you’re following best practices?


Competitor Analysis

Our comparative analysis covers the technical, messaging, and visual aspects of your website.

The technical analysis covers domain authority, organic search, backlinks, organic traffic, and more.

We want to create differentiation from a messaging and visual standpoint. Assessing current competitor messaging and visuals gives us insights into further developing differentiation. 

Website Audit

We encourage a website audit when redesigning an existing website.

We use Site Health and Organic Search Audit results to understand how optimized your website is for search engines. This helps us gain a better understanding.

Audit results present your business with an exceptional opportunity to improve your Google search ranking while increasing site traffic and website performance.


Doe Run website homepage

Digging Deeper to Reimagine a Website Experience

Read how we went below the surface to uncover the right path for redesigning this website.

Website Strategy Services 

Using the SMART model, we develop a results-driven website strategy. SMART stands for Specific, Measurable, Achievable, Relevant, and Time bound.

These strategies will help your website reach its goals. They also provide elegant and functional digital solutions that will help your business be successful. Workshops can address strategy in the areas of content, search engine optimization (SEO), architecture, and user experience.

SEO Strategy

OBATA offers local and national SEO to drive your organic traffic and generate organic leads to grow your business. We offer SEO services in several areas. These include competitive research, keyword research and gap analysis, link building, page rank tracking, on-page SEO, and technical SEO. Our SEO dashboard provides visibility and management tools to help you judge the results of our efforts and apply them to future campaigns.

Information Architecture

Information architecture is the process of determining how information on your website will be structured and housed. Building an information architecture requires careful thought. We consider the objectives of your business, your customers, and how they link together. Then we create a sitemap and devise tactics for how people can find information on your website.

Content Strategy

We focus on the planning, creation, and management of content. Content not only includes the words on the page but also the images and multimedia that are used.

Technology Strategy

Our hosting experts consult with you about web hosting, hosting environments, and hosting providers. Once this is determined, we can take care of setup and customization and assist you with various server configurations and hosting providers.

Content Management System Strategy

Our team builds custom websites through content management systems (CMS). We are well versed in WordPress, Kentico, and Drupal CMS platforms, as well as custom CMS. We also build sites using e‑commerce platforms such as Shopify.

Many small businesses and Fortune 500 companies use these platforms. We offer guidance on the benefits of each platform and help you choose the platform that is best suited for your business needs.

After developing your website, we train you how to navigate your CMS platform to update content and make other changes. However, we’re always here if you need any assistance.


“We’ve worked with OBATA for many years through multiple website redesigns, annual reports, and a secure portal for our partners to access information.  The high quality of the work product speaks for itself.  It’s an added bonus that the team is great to work with — responsive, customer-service oriented and knowledgable.”

Chief Administrative Officer, Ascension Ventures

Content Development Services

Our team helps with copywriting, data visualization, infographics, video, and photography. We can integrate other services to maximize your website’s reach and engagement. These services include branding and visual identity, digital marketing, video, and photography.


Based on a website map, we create an outline of primary and secondary page titles. For each page, we ensure the integration of keywords that will help search engines find and drive traffic to your site.

We research and write content for each page in enough detail to attract search engine web crawlers and leverage their algorithms.


We create unique and engaging content that communicates with your audience through infographics, motion graphics, and animation.

Photography and Video

Images go far in showing what a brand represents. We shoot photography and videos. This ensures we have the highest quality images for any application, from social media to large display prints. Learn more about our photography and video capabilities.


Happy Buffalo eCommerce website homepage

Happy Buffalo E-commerce Website

Read more about the e-commerce site as part of the overall Happy Buffalo product launch.

Website Design & Development Services

OBATA starts working on the visual brand with the site architecture defined and some content in place. Depending on the client, this may already be well defined or it may require defining the visual style from the ground up.

We use mobile responsive design, user-friendly UX, accessibility, persuasive calls-to-action, and SEO best practices. All of this is designed to improve your website’s search engine rankings.

UI/UX Design

Our UX and UI design strengths allow users to seamlessly navigate through your website. Wireframes, mockups and prototypes are essential components of UX design. We use them to illustrate our ideas, review them with clients and gain approval before website development.


First, we develop wireframes. These are often black-and-white visual representations. They outline the high-level structure of screen layouts, as well as the flow, behavior, and organization. At this stage, we are already considering responsive design solutions.


Mockups help to illustrate visual elements, like color schemes, fonts, and navigation elements. This brings the representation closer to the final product. At this stage, we use mockups to invite client feedback.


Prototypes are the closest thing to the final product, with clickable links and some functional interactive elements. They are invaluable to the user testing process because design teams can actually see how people interact with the features of a product.

We incorporate feedback before handing over any deliverables to our development team.

Website Development

Once website design mockup and/or prototypes are approved, our development team focuses on full-stack development.

Full-stack Development

Our team develops the front and back end of the website using a content management system (CMS).

We create your website to meet WCAG standards, look professional, and be visually attractive while also running smoothly on the back end.

Hosting Configuration

We assist with hosting, configuration, and site migrations.

Content Population & Training

Our team helps populate your website with your custom content – copy, graphics, and/or other images and videos. For those interested in self-populating content to their new website, we also provide training for your team.

SEO Integration

We integrate search engine optimization (SEO) best practices designed to improve your website’s search engine rankings and accessibility. View Digital Marketing for more advanced SEO services.

Analytics Configuration

We assist with account setup configurations, access management, and setting tracking filters. View Optimization Services for more advanced analytics tracking and configuration.

Performance & QA

We conduct a Quality Assurance of the site to test for speed, accessibility, performance, and reliability – all components of a healthy website.


“This website is a success and captures the essence of our vision. Letter grade equals A+.”

Vice President, Sales & Marketing, Corrpro


Corrpro website homepage

Website Design Captures the Essence of Corrpro’s Vision

Read more about Corrpro Website Redesign

Optimization Services

Optimizing the user journey is never a static proposition and needs continual review. Using analytic tools, we create custom reports to help you track your goals and website performance metrics.

We then optimize your website further depending on the goal and metric outcomes each month or quarter. We develop a retainer-based plan to meet your ongoing goals and budget.

Advanced Analytics Configuration 

We offer Google Analytics performance tracking, update analysis, and monthly reports on search engine traffic. We also offer customized configuration for deeper analytics tracking, set up tagging, and conversion funnels.

Custom Report Development & Monitoring 

To provide you with insights into how your website is performing, we have tools to track your user flows and the customer journey. We also provide customized monitoring and reporting tailored to your company’s unique relevant metrics.


Your website will need to be maintained and updated once it has been constructed. These modifications include amending text, introducing pictures, creating blog entries, and updating content management systems or plugins.


Our on-page optimization makes your webpages relevant and easily accessible for people and search engines to find.

Our SEO services are available in bundled packages, or monthly contracted services. They include keyword analysis, website audits, competitive research, link analysis and building, page speed optimization, and NAP consistency.

Your business may also benefit from local SEO. It increases website traffic, leads and conversions. This is because the strategy is more targeted towards local customers. Learn more about our local SEO services.


Custom reporting metric detail
custom website reporting example
Custom report monitoring allows you to focus on the data that matters most to you.