Digital Marketing

OBATA is a St. Louis-based digital marketing agency geared to building your online brand with expertise in SEO, PPC, and social media management.

Digital marketing is powerful. It can give you easier and more effective access to your target audiences. However, done wrong, it can waste your budget and time on initiatives that achieve little to no results.

Building Your Online Business

Our team focuses on improving your digital presence. We aim to increase your visibility and rankings. Ultimately, we help to grow your business and improve the image of your brand. We do this with expert strategy and implementation.

Your website, social media, email marketing, paid and organic search traffic, video and content should tell a cohesive story that is aligned with the buyer’s journey.

You need to know how your digital campaigns are performing. Figuring out what doesn’t work is just as important as finding out what does. That’s where we come in.

OBATA digital marketing infographic


Our digital marketing programs centralize essential marketing and advertising activities. All activities are in one place, acting as mission control for the customer journey.

We make it simpler for you to send your customers the appropriate messages in the proper places and at the optimal times, assisting you in succeeding and staying competitive, through consolidating your data, channels, and measurement.

Our Digital Marketing Services Include:

  • Search Engine Optimization (SEO)
  • Local SEO 
  • Email Marketing
  • Digital Advertising Management
  • Social Media Management
  • Reporting & Optimization
  • Consulting Services

Search Engine Optimization (SEO) Services

OBATA offers local and national SEO to drive your organic traffic and generate organic leads to grow your business. Every day thousands of people are searching for the service your company provides. Who is Google recommending to them over you? No online strategy is complete without SEO. 

Results-driven SEO

Higher Search Engine Rankings

We use the latest tools, strategies, and trends to help you improve your search engine rankings. This will ensure that your desired keywords are seen by the right audience.

Quality Website Traffic

The proper keywords can drastically increase the quantity and the quality of visits to your website. Everyday, millions of consumers use Google to look for things they need. When people search for something related to your business, it is our aim that your website is one of the results.

Improve Your Local Search

While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on search engine results pages (SERPs) in a specific location. We optimize your online presence for local SEO, so your business is prioritized in searches over those that haven’t been optimized.

Measurable Results

Transparency in deliverables and results from your SEO campaign is a top priority. Our digital marketing team provides SEO reports on a monthly basis. Our reports break down the detailed data regarding the success of your campaign in a simplified and clear manner. Information is shared pertaining to where your keywords are ranking and if they are increasing or decreasing so you can see if our program is effectively working for you.

Our SEO Services:

  • Competitive research
  • Keyword research and gap analysis
  • Local SEO
  • Link building
  • Page rank tracking
  • On-page SEO and
  • Technical SEO

Email Marketing Services

OBATA helps you construct a solid email program that keeps your customers coming back.

Email marketing is a form of digital marketing that is used to promote your business’s products or services. It can also be used to educate your target audience about your brand. It is one of the most cost-effective tools available.

There is no more cost-effective digital marketing tool available today. If you don’t have a list of emails we can help!


For every $1 spent, email has an average return on investment (ROI) of $35.

2020 study by the Data & Marketing Association (DMA)

Pay-Per-Click (PPC) Management Services

We begin our Pay-Per-Click (PPC) management process by understanding our customer’s business. Next, we use the latest Google Ads techniques to craft successful messaging. We’re capable of launching campaigns within days and having positive results within weeks of starting.

Our PPC Process


We begin our process by learning about your business and understanding your industry, target markets and competition. Once we have a thorough understanding of your business, we search for potential keyword opportunities and begin our process.


We create a Google Ads account, form ad groups, select keywords, design multiple variations of ads, determine a budget and set goals for the campaign.


Once a campaign is underway, we monitor results to make sure the campaign is performing as anticipated.


We schedule regular performance reviews to monitor the progress of your ad campaigns. Our review will provide recommendations if any modifications are needed to improve the campaign’s performance.


We retarget ads to help visitors who don’t convert right away. Retargeting ads re-engages potential leads or customers who leave your website without converting or taking an action.

Social Media Management Services

Like our SEO and PPC programs, OBATA combines the perfect combination of visuals and text to laser focus on your specific social media audiences.

Whether B-to-C or B-to-B, social media can level the playing field for brands and companies of all sizes using platforms such as Facebook, Instagram, LinkedIn, YouTube, and Pinterest.

Our Process

  • Our team creates appealing ad or post content (may be text, an image, or a video) to draw attention to your products or services.

  • We then distribute ads to people with certain characteristics, including job, financial situation, interests, connections, actions, and likes, as well as other relevant demographic information.

  • It can also be advantageous to post on your company’s social media platforms so it can be shared by employees and customers.

Creating Content That Converts

We always include a CTA (call to action). Our team often then creates a second campaign that will focus on those individuals who have shown interest in your ad but have not completed a CTA.

This way, you keep showing up periodically to those interested parties’ feeds until a CTA is completed. Once they become a customer, we set up another campaign showing other products and services to encourage their return. We think of this as a form of funneling the customers to you.

Where and When to Use Social Media

The very nature of social media makes it the perfect medium for storytelling, new product launches, and internal initiatives. Social media marketing is no longer an option; it is essential for any successful marketing plan.