Emerson: Lobby Display
Environmental design captures essence of brand
Making a BIG impact for a global company with modern environmental graphics.
You’ve probably heard it said: ‘Go Big or Go Home’ right?
In this case, we took that statement quite literally!
Situation
Emerson chose Obata to design and produce a new display for their headquarter lobby. After careful study, Obata applied several key drivers to guide the creative process – Exemplify current Emerson culture with a reflection on the company history, reduce visual complexity from the existing display, and greatly improve the aesthetic fit within the environment. Obata recommended a technology approach that focused on reducing complexity and simplifying content changes on the video screens.
The ‘Helix’ has served as a mark of excellence, representing Emerson for 20+ years.
Emerson’s spiral logomark, called the ‘Helix’, has become a recognizable icon of innovation and progress for many years. Despite the longevity of the mark, it has never been fabricated at a significant scale… until now. Obata envisioned the symbol as a dimensional structure that would serve as a centerpiece to all who visited Emerson’s headquarters.
The ‘boat’, as we call it, features three 55” video screens.
To highlight Emerson through engaging and interactive content, Obata came up with a solution that includes three large video monitors within a single structure. This solution provided a modern aesthetic that was simple to maintain with wi-fi enabled media players to control video content on each screen. As the structure was being fabricated, it’s large size, shape and heavy metal sides resembled a WWII battleship, giving it the nickname of ‘the boat’ – although we’re pretty sure that floating on water is out of the question.
A multi-media strategy that provides visual interest and ultimate flexibility.
Three video screens provide visitors a quick snapshot of Emerson and offer an array of visual information that harkens back to the company’s unique story of innovation. Having multiple screens allows for a variety of content to be displayed, and using wi-fi enabled media players allows videos to be easily replaced or updated any time.
The center video features the latest ad campaign content and contains audio that is activated with a proximity sensor as visitors approach the display.
When it all comes together the result is something you’re proud to display to the world.