Fortune Brands: Annual Reports

Maximizing long-term value


A series of three annual reports that differentiate Fortune Brands from its competitors

Fortune Brands is a home and security products company built on industry-leading brands and innovative cabinetry, plumbing, door and security products.

Maximizing long-term value is a consistent shareholder message woven through each of these annual reports. Each report builds upon the next.

2015: The story begins

Obata worked collaboratively with Fortune Brands to organize content into a structure and attractive design that facilitates understanding of the company’s positioning and visualizes the company’s strong performance data.

By grounding our work in an understanding of the company’s goals, challenges, strategies and audiences, we delivered a creative solution that will lead their audience to better understand and embrace Fortune Brand’s investment proposition. 

The report received the Platinum Award for excellence in LACP’s Annual Report Competition. It was recognized as one of the top 50 annual reports worldwide, ranking at #13 among all reports reviewed for the 2015 fiscal year.

2016: The story continues

Fortune Brands’ investment mantra “Maximizing Long-Term Value” has remained consistent and unwavering.

This year Obata reinforced the company’s mantra with the declaration “It’s What We Do.” To add visual impact, we used a full-page product photo highlighting a close up detail of a “hot” faucet valve. It was a great visual to segue into the company’s five-years of remarkable growth achievements as well as highlight one of the company’s recent acquisitions. 

The report received the Platinum Award for excellence in LACP’s Annual Report Competition. It was recognized as one of the top 50 annual reports worldwide, ranking at #12 among all reports reviewed for the 2016 fiscal year.

2017: The story is growth

The Fortune Brands 2017 annual report continues to build on the theme established in the 2015 report and reinforced in the 2016 report: Maximizing Long-term Value.

Simple messaging, beautiful home product photography, and visualizing key performance data and metrics combine to tell a powerful growth story.

By grounding our work in understanding the company’s goals, strategies and performance, we continue to deliver elegant creative solutions that leads their audience to better understand and embrace Fortune Brand’s investment proposition.

CHALLENGE THE CHAOS.