Rebranding Campaign Falls Into Place

Website Design, Branding & Identity Design

OBATA rebrands this healthcare business


Hendrich Fall Risk Model




  • Rebranding
  • Website Discovery
  • Website Strategy
  • Website Design & Devlopment
  • Website Content Development
  • Website Optimization
  • Infographics Design


As generations are living longer, injurious falls are affecting senior populations more than ever, and the average cost for a fall injury is over $30,000 for a healthcare system. The Hendrich II Fall Risk Model is a proven solution to reduce injurious falls in healthcare facilities. Obata partnered with Hendrich II Fall Risk Model to promote the brand and increase customer engagement.


While the Hendrich name is known within the industry, Obata helped to rebrand Hendrich II Fall Risk Model to make a greater impact and differentiate from competitor models through color, imagery and messaging. Obata produced a variety of brand assets, developed a new website, and executed a digital marketing campaign to drive traffic to the website and generate more sales leads.


The Hendrich II Fall Risk Model was promoted through a multi-channel approach consisting of Google ads, display ads, print ads, targeted emails and printed collateral. This combination of marketing materials helped increase brand exposure among a variety of audience demographics.

Website Traffic Increase


Mobile Usage


Rethinking an existing brand can be a valuable investment. Many times a fresh perspective can make all the difference.