![](https://obata.com/wp-content/uploads/2019/12/HII-Reduce-Injurious-Falls.webp)
OBATA rebrands this healthcare business
CLIENT
Hendrich Fall Risk Model
PROJECT
Rebranding
SERVICES
- Rebranding
- Website Discovery
- Website Strategy
- Website Design & Devlopment
- Website Content Development
- Website Optimization
- Infographics Design
Situation
As generations are living longer, injurious falls are affecting senior populations more than ever, and the average cost for a fall injury is over $30,000 for a healthcare system. The Hendrich II Fall Risk Model is a proven solution to reduce injurious falls in healthcare facilities. Obata partnered with Hendrich II Fall Risk Model to promote the brand and increase customer engagement.
![](https://obata.com/wp-content/uploads/2019/12/HHI-Powerpoint-Template.webp)
STRATEGY
While the Hendrich name is known within the industry, Obata helped to rebrand Hendrich II Fall Risk Model to make a greater impact and differentiate from competitor models through color, imagery and messaging. Obata produced a variety of brand assets, developed a new website, and executed a digital marketing campaign to drive traffic to the website and generate more sales leads.
RESULTS
The Hendrich II Fall Risk Model was promoted through a multi-channel approach consisting of Google ads, display ads, print ads, targeted emails and printed collateral. This combination of marketing materials helped increase brand exposure among a variety of audience demographics.
Website Traffic Increase
3x
Mobile Usage
+19%
![](https://obata.com/wp-content/uploads/2019/12/HII-Sell-Sheet.webp)
Rethinking an existing brand can be a valuable investment. Many times a fresh perspective can make all the difference.