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Rebranding Campaign Falls Into Place

Branding & Identity Design, Website Design


OBATA rebrands this healthcare business


CLIENT

Hendrich Fall Risk Model


PROJECT

Rebranding

SERVICES

  • Rebranding
  • Website Discovery
  • Website Strategy
  • Website Design & Devlopment
  • Website Content Development
  • Website Optimization
  • Infographics Design

Situation

As generations are living longer, injurious falls are affecting senior populations more than ever, and the average cost for a fall injury is over $30,000 for a healthcare system. The Hendrich II Fall Risk Model is a proven solution to reduce injurious falls in healthcare facilities. Obata partnered with Hendrich II Fall Risk Model to promote the brand and increase customer engagement.

STRATEGY

While the Hendrich name is known within the industry, Obata helped to rebrand Hendrich II Fall Risk Model to make a greater impact and differentiate from competitor models through color, imagery and messaging. Obata produced a variety of brand assets, developed a new website, and executed a digital marketing campaign to drive traffic to the website and generate more sales leads.

RESULTS

The Hendrich II Fall Risk Model was promoted through a multi-channel approach consisting of Google ads, display ads, print ads, targeted emails and printed collateral. This combination of marketing materials helped increase brand exposure among a variety of audience demographics.

Website Traffic Increase

3x

Mobile Usage

+19%

Rethinking an existing brand can be a valuable investment. Many times a fresh perspective can make all the difference.