Rebranding Reframes Business Beyond Audit Recovery
Branding & Identity Design, Website Design
OBATA’s understanding of TAG’s business goals leads to brand transformation that positions the company for future growth.
CLIENT
The Audit Group
PROJECT
Rebranding
SERVICES
- Brand Discovery
- Brand Strategy
- Messaging
- Visual Identity
- Website Redesign
Situation
Obata helped The Audit Group (TAG) reach customers through improved messaging and communications that emphasized the value of their services. TAG was viewed solely as an audit recovery firm, but they had a lot more to offer. TAG’s processes often uncover opportunities beyond audit recovery that can save their client’s both time and money. Obata helped educate customers on TAG’s additional services beyond the recovery process.
Messaging Development:
Analyze. Recover. Optimize.
Net-Zero Recovery Optimization.
Recovery audit is no longer enough.
Going Beyond Recovery.
Final Messaging
Beyond Recovery
Optimization through deep analytics, expert insight, and operational & organizational transformation.
STRATEGY
After initial conversations, a business analysis and competitor research, Obata developed a new positioning statement and messaging platform to help customers see the true potential of TAG’s services. Obata also updated the company’s brand with a new logo, homepage design and sales collateral to reinforce the new messaging and illustrate TAG’s value.
Existing Logotype
Exploration
WHAT ARE CLIENTS SAY
“Thanks to Obata, our clients now understand the true value we provide.”
Bruce Kellerman – Vice President, Sales & Marketing, The Audit Group
Customer Sales Fact Sheet