New branding reframes business beyond audit recovery

Fully understanding TAG's business goals leads to brand transformation that positions the company for future growth.

How do you change the mindset of an entire industry? Well, you show them exactly what they’re missing.

Situation

Obata helped The Audit Group (TAG) reach customers through improved messaging and communications that emphasized the value of their services. TAG was viewed solely as an audit recovery firm, but they had a lot more to offer. TAG’s processes often uncover opportunities beyond audit recovery that can save their client’s both time and money. Obata helped educate customers on TAG’s additional services beyond the recovery process.

Everyone thinks of TAG as a recovery audit group, but they offer so much more… Recovery audit is no longer enough and they can prove it.

Messaging Development

Analyze. Recover. Optimize.

Net-Zero Recovery Optimization.

Recovery audit is no longer enough.

Going Beyond Recovery.

Final Messaging

Beyond Recovery

Optimization through deep analytics, expert insight, and operational & organizational transformation.

Strategy

After initial conversations, a business analysis and competitor research, Obata developed a new positioning statement and messaging platform to help customers see the true potential of TAG’s services. Obata also updated the company’s brand with a new logo, homepage design and sales collateral to reinforce the new messaging and illustrate TAG’s value.