Leverage the Attention-Grabbing Power of Infographics
By: Bob Prow
10 Types of Infographics
Infographics are a great way to prove thought leadership and communicate complex ideas about your products, services, processes, or brand. The information can also be repurposed into smaller segments that can live across multiple channels.
According to Search Engine Journal, infographics are 30 times more likely to be read than text.
The attention-gaining power of infographics is critical to delivering a compelling message. Executed properly, they combine graphics and copy in a perfect marriage of communication elements.
To help you identify the infographic that will best serve your purpose and audience, we’ve compiled a list of the most-used types, along with advice on when to use them and examples of each.
1. Mixed Charts
As its name implies, this infographic incorporates iconography, charts and graphs. It is the best option when you have many statistics, facts and figures to communicate to your audience.
They pull together a variety of data into a clean, unique design that tells each client’s distinctive story, as with the following examples:
This long form presentation is primarily text that supports a claim or perspective though steps, rules or reasons.
This type of infographic can be enhanced with an attractive color scheme and icons to drive the message home.
Timelines succinctly capture a story that has evolved over time. They effectively communicate everything from brand stories to the historical development of a trend, person or product.
Timelines are most effective when they incorporate many data points accompanied by images, icons and other graphic elements.
4. Flow Chart
This infographic encapsulates the steps involved in creating a product or describing a process chain. It helps your audience visualize a concrete but complex series of instructions or information.
This visual format is similar to a flow chart, but it captures an abstract process — particularly a decision-making process. This is commonly referred to as a decision-tree.
Infographics are commonly used for making comparisons between two products, people, ideas, objects, events or places.
It can juxtapose items side by side, or reveal the similarities, differences and relative advantages between the two.
One of the easiest ways to visually communicate trends across a region — local, national or global — is to use a location infographic.
Usually in the form of a map, it is ideal for comparing regional and global statistics on a relevant subject that readers care about.
A photographic infographic (also called an image-based infographic) combines a photograph with elements such as simple line charts, icons or text. The infographic is aesthetically pleasing and catches the eye because of the way it creatively combines disparate visual forms.
This graphic organizes information according to levels – whether it be level of importance, level of difficulty, or income level, for example.
It is most commonly seen in the shape of a pyramid or an organizational chart, but the key function is comparing levels and demonstrating the relationship between them.
Interactive and responsive infographics are a great way to maximize audience engagement and participation. They are ideal for sharing across various digital platforms and devices.
Need help simplifying complex information in a visual format? Contact us for help with your next infographic projects.