Websites That Win Human Trust and AI Visibility
Your website now serves two audiences: the people who depend on it and the AI systems that determine how your information is found, summarized, and interpreted.
OBATA builds digital platforms engineered for clarity, performance, and AI readiness.
WHY IT MATTERS
The New Digital Reality
Your Website Must Deliver Clarity for People and Signals for AI
Organizations are judged through two simultaneous lenses. Human stakeholders expect intuitive navigation, credible content, and a professional experience. AI systems rely on structure, semantics, and performance to decide how your information appears across search, summaries, and recommendations.
When websites fall short, the consequences are immediate:
- Low conversion and high abandonment
- Inconsistent brand representation across AI search
- Limited visibility for high-value content
- Confusing pathways that disrupt decision-making
→ OBATA builds digital experiences that meet both expectations with equal precision.
The Gaps That Limit Your Digital Performance
Most organizations face challenges that quietly erode performance:
- Unclear structure: Visitors cannot find what matters most.
- Weak AI signals: Content is not organized for machines to interpret.
- Aging platforms: Slow, unstable, or difficult to manage.
- Fragmented digital ecosystems: Multiple sites with inconsistent logic.
- Content debt: Outdated, unstructured, or difficult to maintain.
- Reporting complexity: Sustainability and annual report content that needs a stronger digital presence.
→ These gaps compound over time. OBATA helps close them.
AREAS OF EXPERTISE
Purpose-Built Websites, Redesigns, and Microsites
New Websites
Enterprise-grade websites shaped by strategy, modern UX, and scalable development. These platforms improve credibility, streamline communication, and support organizational growth.
Website Redesign and Refresh
Updates that address outdated UX, unclear structures, slow performance, and inconsistent design. The result is a clearer, faster site that improves engagement and visibility.
Purpose-Built Microsites
Focused digital experiences for sustainability reporting, ESG reporting, annual reporting, campaigns, events, and specialized initiatives.
“We’ve watched digital expectations fundamentally shift. Organizations that treat their website as a brochure are now invisible to AI systems. Our work ensures clients are positioned for discovery, interpretation, and accurate representation in both human and AI-driven contexts.”
– Adam Franke, President & Creative Director, OBATA
OUR APPROACH
A Strategic Model Designed for Clarity and Performance
Every project begins with disciplined alignment. Our model grounds design and development in strategic insight, structured content, and technical rigor.
Strategy
User Experience
Execution
Optimize & Evolve
OUR SERVICES
End-to-End Website Services Tailored to Your Business
A clear lifecycle that supports planning, design, development, and long-term performance. Engage the full program or individual phases based on your needs.
Diagnostics & Intelligence
Understand current performance and identify high-impact opportunities
→ Website audits, AI visibility assessment, technical SEO, analytics review
Our services:
- Website audit and performance review
- AI visibility and GEO assessment
- Technical SEO diagnostics
- Competitive benchmarking and gap analysis
- Analytics and data quality review
- Audience behavior and journey mapping
- Sustainability and ESG microsite assessment (as needed)
Strategy & Discovery
Strategic direction that defines purpose, structure, and technical requirements before design begins.
→ Digital strategy, Information architecture, platform selection, content governance framework
Our services:
- Digital strategy and roadmapping
- Information architecture and navigation design
- Hosting advisory and technology discovery
- Content strategy and governance
- Search readiness and metadata planning
- Requirements definition and CMS evaluation
- Platform selection (WordPress, Drupal, Kentico, custom)
Experience & Content Activation
Design, UX, and content development that shape how users experience and understand your platform.
→ UX/UI design, wireframes, content strategy, copywriting, visual asset development
Our services:
- UX design and wireframes
- UI design aligned to brand systems
- Copywriting and content development
- Structured content modeling
- Data visualization and infographic development (ESG and corporate)
- Visual assets (photography, video, graphics)
- Photography, video, and visual assets
- Accessibility and mobile optimization guidance
Development & Engineering
Technical execution that builds a stable, secure, high-performing platform engineered for both human users and AI interpretation.
→ Website development, CMS configuration , performance optimization, security implementation, QA testing
Our services:
- Website, microsite, and landing page development
- Online sustainability and ESG report solutions
- CMS configuration and component development
- Replatforming and migration
- Performance and speed optimization
- Security and compliance
- Integrations and API connections
- Environment setup, QA, and UAT
- Platform versatility across WordPress, Drupal, Kentico, and custom builds
Content Population, Migration & Launch
Structured preparation where approved content is loaded, refined, and validated before deployment.
→ Content migration, CMS population, pre-launch QA, SEO configuration, launch support
Our services:
- CMS population of approved copy, visuals, and modules
- Page assembly using the final component library
- Internal linking, metadata entry, and schema configuration
- Pre-launch QA for UX, content, and functionality
- SEO readiness checks (redirects, metadata, indexing)
- Accessibility and mobile validation
- Launch coordination and support
- DNS guidance and go-live technical collaboration
- Post-launch smoke testing and issue resolution
Optimization & Support
Continuous improvements that strengthen performance, maintain accuracy, and protect your investment.
→ Performance monitoring, quarterly health assessments, SEO updates, content refinements, technical support
Our services:
- Analytics monitoring and custom dashboards
- Performance tuning and Core Web Vitals
- Conversion optimization
- Quarterly digital health assessments
- SEO and AI visibility updates
- Content and UX improvement cycles
- Accessibility and compliance reviews
- Ongoing technical and content support
How We De‑Risk Complex Projects
Supporting capabilities included with every engagement
Alignment Workshops
Structured sessions at key decision points to validate direction, reduce risk, and prepare teams for next phases.
Disciplined Project Governance
Clear communication protocols, scope management, timeline tracking, and stakeholder coordination throughout.
Training & Documentation
CMS training for your team, technical documentation, content governance guides, and ongoing knowledge transfer.
Need help deciding where to start?
We recognize that every organization is at a different stage of digital maturity. Whether you need a diagnostic to build your business case, a phased approach to manage budget constraints, or a comprehensive build to meet an urgent deadline — we can adapt our methodology to your requirements.
OUR PROCESS
A Clear Path From Discovery to Launch
A structured model that reduces risk, clarifies decisions, and ensures your website or microsite moves from strategy to launch with precision. Each phase builds on the last to deliver a stable, high-performing digital platform.
01. Assess Current Performance
Audit UX, structure, SEO, content, and AI visibility.
02. Align Strategy and Goals
Define audiences, KPIs, and digital priorities.
03. Plan the Information Structure
Develop IA, navigation pathways, UX flows, and content systems.
04. Design the User Experience
Create wireframes, interfaces, and on-brand visual systems.
05. Build and Integrate the Platform
Develop the site, configure CMS, and optimize performance.
06. Populate, Test, and Prepare
Load content, migrate assets, and complete QA.
07. Launch and Improve Continuously
Deploy the site, validate analytics, and optimize over time.
PROVEN IMPACT
Results You Can Measure
Quick Facts About OBATA
WEBSITE DEVELOPMENT TRUSTED BY REGIONAL & GLOBAL ORGANIZATIONS
See How Leading Companies Built a Trusted Digital Presence
Ascension Ventures:
Partner Portal Modernization
Challenge: Fragmented reporting workflows created confusion for business partners.
Solution: A secure portal integrated with the corporate website, improving access and communication.
Result: Stronger partner confidence, streamlined processes, and a more reliable digital environment.
IDEX Corporation:
Sustainability Report Microsite
Challenge: Complex sustainability information needed a clearer, more accessible digital presentation.
Solution: Sustainability consulting, narrative development, and a dual-format report delivered as a interactive PDF and microsite.
Result: A cohesive sustainability story and improved visibility with rating agencies and stakeholders.
Corrpro:
Website for Global Reach
Challenge: An outdated website that did not reflect global capabilities.
Solution: A complete redesign with updated architecture, improved content, and modern UX.
Result: A high-performing platform that improves engagement and strengthens clarity.
FREQUENTLY ASKED QUESTIONS
Guidance for Planning Your Website Investment
Still have questions?
Schedule a Conversation with our Website Experts →
GET STARTED
Ready to Strengthen Your Digital Presence?
Start With a Strategic Website Assessment
Identify where your site is strong, where it is vulnerable, and how to elevate performance and AI visibility.