Digital + Websites
Obata is a St. Louis digital and website design agency that helps you achieve your digital marketing goals. We believe your brand’s digital presence is central to your overall business strategy. And a website is an essential tool for any smart business. We have nearly three decades of experience in designing and building websites for Fortune 500 companies, small businesses and startups; microsites for specific audience targeting; and business apps.
Our digital and website services emphasize user-centered design principals and website optimization best practices. Simply put, we design for people. We combine creativity, best-practices and security to craft digital solutions that inform, inspire, and engage your audience across all platforms and devices.
We develop an initial strategy, implement design and content then analyze and measure the results. Throughout the process, our focus is on where your customer is in your brand’s buyer’s journey. Then we optimize your website to increase user time on site and provide a better user experience, which leads to more return visits and an increase in sales or leads.
Obata is with you at each step in the process
Our website design and development services leverage the latest digital technologies, employ critical thinking and timeless design elements to deliver elegant and functional digital solutions that position your business for success. Our digital and website services include:
Digital and website discovery. Discovery sessions are conducted to gather requirements, brainstorm, gain clarity, and understand the purpose behind your digital goals.
- Workshops – Our workshops help build consensus and arrive at decisions. The structure of these workshops can vary depending on website goals. Typically, our workshops address strategy in the areas of content design and keyword approach, site structure, and user experience.
- Competitor analysis – We provide high-level analysis of competitors and benchmark brands in the areas of identity, digital presence, and more, to identify opportunities and key differentiators that will position your website effectively.
Digital and website strategy. Once we have a firm grasp on the user’s goals and problems identified, we begin to focus on a solution. Initial strategies involve creating outputs such as wireframes and journey maps. These outputs define the high-level structure of screen layouts, as well as flow, behavior and organization. This is where we start to see solutions to the problems identified.
- Website navigation planning, website and content mapping and wireframing – This process helps us to improve usability, and enhance the user experience. Our goal is to layout content and functionality on each page which considers user needs and user journey.
Digital and website design development. With the site architecture and some content in place, we can start working on the visual brand. Depending on the client, this may already be well-defined, but we might also be defining the visual style from the ground up. Tools like style tiles, mood boards, and prototyping can help with this process. We can also integrate our other services — brand and identity, marketing communications, video and photo — to maximize your website’s reach and engagement.
- Digital and website design development
- Content development for text and imagery
Digital and website implementation and launch. We employ mobile responsive design, intuitive UX, persuasive calls-to-action, and website search engine optimization (SEO) best practices designed to improve your website’s search engine rankings and accessibility.
Website support, maintenance, analytics and reporting to optimize your website
Optimizing the user journey is never a static proposition and needs continual review. Using analytic tools, we create custom reports to help you track your goals and website performance metrics. We then optimize your website further depending on goal and metric outcomes each month or quarter.
Choosing a CMS platform for success
Our team builds custom websites through content management systems (CMS) such as WordPress and Kentico. Both of these platforms are used for many small businesses and Fortune 500 companies alike. We offer guidance on the benefits of each platform and help you choose the platform that is best suited for your business needs.
Once implemented, we train you how to navigate your CMS platform to update content and make other changes. However, we’re always here if you need any assistance.