In The Know
Practical perspectives on sustainability, ESG reporting, branding, and corporate communications, plus guides, quick tips, and company news.
Branding
Competitive vs Comparative Advantage in Branding: A Q&A With Paul Gassett
If your brand sounds like every competitor in your category, the problem probably isn't your messaging. It's that you're building on competitive advantage when comparative advantage is what B2B buyers actually choose on.
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Recent Posts
How AI Energy Demand Is Reshaping Corporate Climate Strategy
AI is forcing companies to revisit the assumptions behind net-zero plans as data-center electricity use, Scope 3 emissions and clean-energy procurement shift at once.
Reframing ESG: Efficiency, Satisfaction and Oversight
As ESG language evolves, OBATA’s ESO lens offers a more practical way to connect sustainability priorities with efficiency, stakeholder outcomes and accountable business performance.
Sustainability, ESG, CSR, Impact and Integrated Reporting: What’s in a Name?
Sustainability, ESG, CSR, impact or integrated reporting — what you call your report matters because each name signals something different about its purpose, audience and priorities.
Four Smart Ways to Share Your Sustainability Report
Producing a sustainability report is only half the work. These four proven distribution strategies help organizations expand reach, build credibility, and turn reporting into a year-round communications asset.
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Branding, Sustainability & ESG